The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content.
They have essentially become their own content platforms competing with blogs and brand websites.Facebook alone is on pace to hit approximately 2 billion users this year and other social networks are growing at a rapid pace as well.To better understand the role that social media marketing plays in today’s digital world, I decided to pick the brain of one of today’s top social media leaders, Justin Levy. Justin is the Director of Social Marketing at Citrix and in addition to being an incredibly talented marketer, he’s very open to sharing what he knows to help other marketers learn and grow.
Justin is part of the star-studded cast that will be presenting at Content Marketing World in September and provided great insights into his favorite parts of his role at Citrix, top opportunities for marketers today and a preview into what attendees will learn from his session at Content Marketing World.What does your role as Director of Social Marketing at Citrix entail?I oversee global social media at Citrix.
That includes setting the strategy for our community management across the company’s corporate and core channels (internationally), management of paid social spend, social governance across the company, setting social media policy and overseeing the governance over all other accounts.I am a member of the corporate communications leadership team.
That means that me and my team are responsible for all social aspects of our communications motions.Additionally, my team is responsible for end-to-end management of the corporate blog and employee social advocacy. That means we are reviewing every blog post and working with internal authors to analyze post performance.
For More Blogs
Medical Promotional Video Example